Tinder Pollie Campaign.

This unique, creative and clever idea of campaigning on dating app Tinder, was an 'out-of-the-box campaigning method. It was successful in gaining publicity for the candidate's campaign, when media outlets were not providing coverage of the electorate, due to the it being a safely held seat by a major party. This campaign idea reached a predominantly disengaged demographic of voters, was delivered in a humourous way and was so different and unusual that all major TV networks, radio networks and print/online media picked up the story. It was the most widely covered Independent Candidate campaign at the 2017 QLD State Election.

Poli PR, the political campaign arm of The Social Tone, managed all aspects of the campaign. 

Aim...

​To inform and advertise to the target area (electorate) that there was an independent candidate running in the QLD election, to get people talking about the campaign and to also gain media attention as an additional advertising method.

Tools...

- Dating app ‘Tinder’

- Photoshop

- Twitter

- Facebook

Method...

A campaign ‘story’ was created using humour to outline that the candidate was “looking for votes and not dates.” The storyboard informed the target audience of who their current ‘product’ was (the sitting MP) and placeed in front of them a credible alternative to vote for. The story left the viewer with a laugh and the message that the independent candidate was a ‘perfect match’ for them. The campaign was advertised on Facebook and Twitter (to journalists).

Results...

  • Approx. 5% of the vote, over a 2-week campaign (usual result for a minor political party - an unknown Independent candidates normally get 1-2% of the vote)

  • Media Coverage 
    - Today Show (Nine Network)
    - The Project (Network Ten)
    - Sky News with Laura Jayes (including online publishing)
    - Front page and page 6 of the Gold Coast Bulletin
    - Channel Seven and Nine Gold Coast news with national midday news coverage
    - 2GB interview with Ben Fordham
    - Sea FM radio interview
    - Gold 92.5 radio interview
    - Hot Tomato radio interview

  • Facebook reach of 26,900 unique users and 79,100 views (impressions), within the electorate

We also did...

  • Website Design & Management

  • Facebook Design & Management

  • Twitter Design & Management

  • Social Media Advertising

  • Media Liaison

  • PR Consulting

  • Promotional brochures & How To Vote Cards

  • T-shirt design

Media coverage...

Tinder image 1
Tinder image 2
Tinder image 3
Tinder image 4
Tinder image 5
Tinder image 6
Candidate Brochure
Logo
Facebook Page Mobile View
Facebook post
Facebook post
Website introduction
Website policy links
Candidate Corflute sign
Candidate 2 meter banner
Candidate brochures
Candidate tshirt front
Candidate tshirt back
Pull up banner
Candidate Signage
Candidate corflute

PORTFOLIO.

Saraya Beric

Manager & Creative Director

M 0421 934 025

E  info@thesocialtone.com.au

Send Us a Message

© 2019 The Social Tone. 

Candidate Signage