This unique, creative and clever idea of campaigning on dating app Tinder, was an 'out-of-the-box campaigning method. It was successful in gaining publicity for the candidate's campaign, when media outlets were not providing coverage of the electorate, due to the it being a safely held seat by a major party. This campaign idea reached a predominantly disengaged demographic of voters, was delivered in a humourous way and was so different and unusual that all major TV networks, radio networks and print/online media picked up the story. It was the most widely covered Independent Candidate campaign at the 2017 QLD State Election.

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Poli PR, the political campaign arm of The Social Tone, managed all aspects of the campaign.